One Simple Trick to Increase Blog Subscriptions by 254%
Published on 13/08/11
If you are interested in maintaining a close connection with your customers through a blog, there is no bigger quantifier of success than email and RSS subscriptions. Far better than raw website traffic, having a strong, regular RSS and email readership translates into a solid customer base with readers who are more likely than casual website viewers to pass the message of your business along to their friends.
This tip for how to increase readership comes from Willy Franzen of Copyblogger.com, who points out that the word “subscribe” carries, for many people, an implication of monetary cost.
Therefore, the one simple trick you can use to increase blog subscriptions by (he claims) 254% is to replace the word “subscribe” with a synonym that doesn’t carry the connotation of requiring payment.
- “Get X by E-mail” and “Get X by RSS.”
- “Get updates by e-mail”
- “Sign up for email updates”
- “Stay Up to Date by Email”
- “Get Free RSS Updates”
And a couple of more creative ones:
- “Stalk Lisa’s Hot News!”
- “Don’t miss a thing!”
- “FREE FOREVER”
Do you have another creative replacement for “Subscribe” on your blog? Did you see an increase in readership when you changed this one piece of text on your website? Comment and let me know!
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